Jan 15, 2022 |
12 Mins Read
Top 5 reads of November 2021
In 1731, Benjamin Franklin started a lending library called the Library Company which became the first public subscription library in the US. Today, more than 50 years later, digital libraries are able to offer a world of books and scholarly resources that readers can access and read in the comfort of their homes. Zendy places a wide variety of reading material in your hands, from insightful articles about technology addiction in pre-schoolers, thorough e-books about the history of antibiotics and antibiotic resistance, numerous chapters about the rise of creative writing, books about gender and diversity studies, news pieces discussing economic irrationality, a primer on the fundamentals of screenwriting, the latest research exploring the neurological component of empathy, and plenty more. We hope that our monthly top reads will continue to inspire you about the many resources you can find on Zendy. In this month’s top five, you’ll be able to read about how Nespresso reworked their branding to achieve remarkable growth, the role of family in rearing up the young leaders of the future, how women are shaping the world of finance, the countless mesmerising cosmic objects, and the challenges and opportunities of developing e-governments. Here are Zendy's top 5 reads in November: 1. Nespresso: Branding the "Ultimate Coffee Experience" (Journal Article) Whether you are a real coffee connoisseur or just enjoy the occasional espresso, you’re probably more than familiar with Nespresso. Founded as early as 1986, Nespresso turned out to be one of Nestle’s most successful brands. This article from Media/Culture Journal explores the brand’s early start and the different corporate shifts it made until it gradually designed a premium coffee experience and became a giant in the coffee market. Despite the noticeable abundance of different coffee brands, Nespresso seems to have maintained a yearly growth rate of 30%. Initially, Nestle’s coffee pods were meant to target the corporate and commercial sector with offices and restaurants being its primary customers. The shift to domestic focus resulted in countless gains for the brand. Find out how Nespresso was able to grow 20 times faster than an already growing coffee market here. 2. دور الأسرة في إعداد القائد الصغير (e-Book) This book is part of a longer series of Arabic books that aim to guide and advise families, parents, educators, and educational institutes on the best constructive approaches to fostering better leaders. By considering the family as the first nurturing environment, the book highlights the important role that family plays in affecting and steering children’s behaviour. A child’s habits and tendencies can be greatly influenced by his closest family members. Parents are urged to encourage their child’s development in different areas including health, education, morality, and political knowledge, as well as continuously offer a loving and supporting environment that inspires a sense of fulfilment and tolerance. Because of how complex parenting has always been, this publication can be an invaluable resource to many parents. Parents can inspire their children to be more proactive, read more here. 3. Fortune (Magazine) The most recent December 2021 - January 2022 issue of the magazine is out, loaded with plenty of tips and insights into the world of investment, market shares, and finance. In this issue, you’ll find articles about Elon Musk’s influence on the stock market, Gen Zers perception of cryptocurrency, Tesla’s soaring share prices, the science of trends and econophysics, investors’ hunt for more adaptable companies, and more. In addition to that, you’ll get to hear directly from inspiring women in the world of finance and entrepreneurship, like Global Head of Investment Banking Services at Goldman Sachs, Kim Posnett; Spanx founder, Sara Blakely; co-founder and CEO of 23andMe, Anne Wojcicki; and Women’s Philanthropy Institute director, Jeannie Infante Sager. Finally, don’t forget to read the feature article “Insulin’s Deadly Cost” which addresses the irrational increase in insulin prices while discussing the evolution of other treatments for Type2 diabetes. To continue reading about the latest in world finance, click here. 4. Astronomy (Magazine) Astronomy magazine has been continuously publishing invaluable articles for amateur astronomers since 1973. With 12 issues published annually, it provides monthly astronomy tips and facts all year long. This special issue of Astronomy is no exception. Curated by the editor himself, the January 2022 issue features a long fascinating list of 101 cosmic objects that every astronomy enthusiast should not miss! Anyone who is passionate about observing space will be thrilled with this comprehensive list as it details how to spot each of the objects with a telescope. The first object on the list is Centaurus A, a galaxy in the shape of a hamburger with a supermassive black hole in the middle. Some 200M+ years ago, an elliptical galaxy collided with a spiral galaxy which formed Centaurus A as we know it. Want to learn more about the Orion Nebula, the Hercules Cluster, the Magellanic Clouds, and other captivating cosmic objects? Click here. 5. E-Government: Perspectives, Challenges, and Opportunities (e-Book) This book examines how government services can be digitised by studying the previous experiences of different local e-governments. By reviewing the various literature provided on this matter, the book offers a clear guide of when and where enterprise architectures can be applied to e-government initiatives, which frameworks are best to follow, and what the potential challenges and opportunities are. The authors of the book also provide insight into the factors that can contribute to the successful digitisation of the governmental sector. As governments increasingly invest in developing their digital services, enterprise architectures gradually become proposed for such initiatives. This book includes an experiment which compares five sites for e-government in Greece, a closer look at South Korea’s e-government successes, and more. Large-scale digitisation can be transformative, learn more about government e-services here. Access articles, e-books, magazines and more on Zendy – your gateway to knowledge and discovery! Zendy Plus is available in Algeria, Bahrain, Jordan, Morocco, Saudi Arabia, Tunisia, and the UAE. For everywhere else in the world, there's always Zendy Open. Sign up here!
Top 5 reads of October 2021
Zendy's abundant resources include a wealth of knowledge in anthropology, art and culture, biomedical research, and more! Through Zendy, you can access the latest research articles across different disciplines and fields; download comprehensive e-books about the fundamentals of neurology or how to start the next disruptive business; read manuscripts detailing everything about horses from as early as 1741; flip through all past and current issues of leading tech, geography, and health magazines; browse interviews with inspiring figures across industries; and so much more. As always, our Top 5 Zendy reads are ready to give you an idea about what others are reading on Zendy each month. This month’s series includes an e-book about one of Brazil’s most vibrant states, an interview with an exceptional stage director, a study examining the benefits of automated dispensing cabinets, an invaluable book that deconstructs the socio-political landscape around sustainability, and a modern companion to the best-selling motivational entrepreneurial guide Think and Grow Rich. Here are Zendy's top 5 reads in October: 1. Brazil's Living Museum: Race, Reform, and Tradition in Bahia (e-Book) Bahia is one of Brazil's most cultural northeastern states. Bahia’s history bears an acute resemblance to that of Brazil. Though Bahia has often been romanticised, it has also been disparaged on many occasions. For many Brazilians and countless tourists that decide to visit Salvador, Bahia represents Brazil’s African roots. Afro-Bahians seem to have preserved their cultural autonomy and have been mostly unaffected by modern tendencies. This e-book celebrates Bahia’s multi-cultural heritage, discusses its many cultural influences, and delves into its rich social, religious, natural history while acknowledging what it currently represents to Brazilians and how it came to be the African cultural epicentre of Brazil. Continue reading here: https://zendy.io/title/35204 2. 'Getting Away With Murder': O'Brien Directs Sondheim & Furth (Journal Article) Though both titles are eerily similar, Getting Away with Murder is a play that premiered long before ABC's famous How to Get Away with Murder and told a completely different tale. The play narrates the story of seven psychiatry patients who meet for their regular group therapy session only to discover that their psychiatrist has been murdered. The comedy thriller first opened on the 17th of March in 1996. In this article from Back Stage journal, the director of the play, Jack O'Brien, discusses what drew him to the script and how the story evolved. Jack O'Brien was the artistic director of the Old Globe Theatre in San Diego, California, from 1981 to 2007. To read more about the story and the production of this unique play, click here: https://zendy.io/title/36044 3. Patient safety: Analysis of the impact of the implementation of automated dispensing cabinets on drug return in a university hospital (Journal Article) Technological advancements have aided so many different industries in organising, checking, and standardising their procedures. Pharmacies and hospitals have similarly witnessed how technology can enhance and safeguard certain operations. One area that still poses a challenge in many hospitals is the return of medications. Delays or failure to return medications may encourage deviations and cause medical errors, especially when medicines are accumulated in nursing units.This study from the journal of Clinical & Biomedical Research analysed the amount of returned medication in a university hospital both before and after the implementation of an automated dispensing cabinet. The mean percentage of returned medications was as high as 27% in the years preceding the use of the automated cabinet and dropped as low as 4% in the year following its use. To continue reading about the risks that automated dispensing cabinets can prevent, click here: https://zendy.io/title/35785 4. Stakeholder Politics: Social Capital, Sustainable Development, and the Corporation (e-Book) Corporate executives and managers might not always be well-equipped to approach ethical and sustainability matters. "While managers rely on facts and rational analysis, their self-appointed critics have mastered the arts of political discourse, issue framing, and media manipulation". More and more, companies need to pave roadmaps and become familiar with the 'socio-political terrain' within their industries. This book aims to guide companies to maintain 'political legitimacy' by promoting sustainable development within and outside their organisation. Stakeholder Politics demystifies the most common socio-political problems and explains how to address each of them. The author provides a typology of stakeholder networks that community leaders could identify to ameliorate the social capital patterns within their networks. Furthermore, the book presents real-life cases where managers have already used the approach successfully. This will help community leaders to predict and avoid socio-political risks. Click here to learn more about navigating the corporate and sustainable development socio-political terrain: https://zendy.io/title/36532 Think and Grow Rich: The Legacy: How the World's Leading Entrepreneurs, Thought Leaders, & Cultural Icons Achieve Success (e-Book) Self-help books have always been popular. In fact, Napoleon Hill's best-selling book, Think and Grow Rich, published back in 1937, was one such type of book. In 2017, James Whittaker published a modern companion of Hill's book (endorsed by the Napoleon Hill Foundation), which was "released in conjunction with the major motion picture, Think and Grow Rich: The Legacy". The book recounts the experiences and success stories of some of the world's biggest entrepreneurs, thought leaders, and cultural icons. The book is packed with experiences of rising above obstacles and disadvantages to find personal contentment. Read more about the journey of different inspiring figures from professional athletes, media moguls, venture capitalists, television personalities to self-help gurus, international speakers, and bestselling authors. Looking for motivation within yourself? Continue reading this book here: https://zendy.io/title/35710 Access articles, e-books, magazines, and more on Zendy – your gateway to knowledge and discovery! Zendy Plus is available in Algeria, Bahrain, Jordan, Morocco, Saudi Arabia, Tunisia, and the UAE. For everywhere else in the world, there's always Zendy Open. Sign up here!
Upcoming Talk at Dubai Cares Pavilion: Promoting a More Knowledgeable Society through Research
Date: 24th November 2021Time: 3:00pm – 4:00pmPlace: Dubai Cares Pavilion – RewirED Talks In the age of information, many individuals and professionals are still unable to access high-quality research especially if they are not affiliated with a university or an academic institution. Traditional subscriptions are very costly, and many might not be able to afford them. Other factors like language barriers might also place some people at a disadvantage when it comes to accessing and reading research. Through this talk, and in partnership with Dubai Cares, we hope to inform, educate, and raise awareness about the benefits of opening research and knowledge to make it more inclusive and offer access to a wider audience. Our experts will discuss how limited access to high-quality research can contribute to social and educational inequality, and how innovative and affordable solutions can bridge the gap by making research more accessible. Our Experts: Kamran Kardan – CEO and Founder of Knowledge E Samantha Miles – Head of Training and Consulting at Knowledge E The discussion will address how non-academic professionals can gain access to research, current subscription models and cost, publisher collections, and current societal challenges like the spread of false information and the need for informed action. The talk will also touch on the many benefits of interdisciplinary collaboration, inclusive research, and the features of impactful modern libraries. Education specialists, researchers, librarians, and related professions will especially find this discussion enriching. Attendance is open to the public. Free Expo passes are available to delegates wishing to attend this event, reach out to us at info@knowledgee.com before November 21st to claim your free pass.
Top 5 reads of September 2021
Reproducibility research projects across disciplines have proven that the findings of various studies conducted years ago might no longer be applicable today. This highlights the importance of credible and timely research. At Zendy, we know just how significant staying up to date and being informed of current studies is. Our monthly top reads are always a great way to share stimulating resources that are worthy of your time. This month, our list of top reads is full of featured magazine articles and profound, expansive e-books. This issue includes informative content about business, entrepreneurship, advances in medical technology, extensive research in lung cancer treatment, global experiences in political science within the digital age, in-depth analysis of the psychology and socio-dynamics of trust, and invaluable tips on how to make strategic thought a part of your daily life. Here are Zendy's top 5 reads in September: 1. Forbes: Aug/Sept 2021 (Magazine Issue) Forbes magazine is always filled with exciting articles and columns. This is a quick glimpse at what you will find in this volume. An extensive article about computer pioneer Michael Dell, how digitisation has contributed to his multi-billion business success, and Dell’s aspirations for the future. Another feature article is the seventh annual list of Richest Self-made Women, listing 100 of the most successful women entrepreneurs. The issue also includes other articles like “Curving Crypto’s Climate Crisis”, “50 Under 50: Travel Companions”, and “Bot Doc” which discusses how two MIT graduates and a bariatric surgeon are expecting to make abdominal surgery more efficient with a new miniature surgical robot. Flip through the vivid pages of the magazine here: https://zendy.io/title/33738 2. Lung Cancer (e-Book) This comprehensive e-Book features content from internationally recognized experts. The book explains the current cancer management systems in place and reviews new therapies with an emphasis on the molecular biology of tumours. The book also discusses multiple new agents impacting overall survival rates. Other parts of the book cover chemotherapy regimens for lung cancer, the emergence of maintenance therapy, the complexity of radiotherapy in the chest, surgical considerations for early-stage lung cancer, and more. Clinicians, nurses, researchers, medical students, and residents will especially find this book useful. To learn more about the different treatment avenues for lung cancer and what experts have to say about each, click here: https://zendy.io/title/35080 3. Political Science and Digitisation – Global Perspectives (e-Book) Digital transformation is a new subject for all disciplines, including political science. It affects the teaching and learning of political science, as well as research methods and publishing. The author describes digitisation as a transformative force that has not allowed the relevant aspects and theories of various disciplines to adapt to the change of medium. The contributions of more than 30 authors from 20 different countries make this e-book a thorough review of the global perceptions, challenges, and stages of adaptation of digitalisation within political science. The book also explores different opportunities that the digital world could have to offer to politics and discusses how digital platforms could be changing the face of political science. To continue reading about how political science has been affected by digitisation across different countries, click here: https://app.zendy.io/title/34760 4. Psychology of Trust: New Research (e-Book) This book explores the notion of trust in a variety of contexts and across disciplines. Trust research within various fields, from e-commerce to investing in charitable organisations, has come to the same overarching conclusion: trust is a central part of human decision-making. The 16 chapters of the book map out how trust can be built, across various scenarios and contexts. The first few chapters explore emotionally-calibrated trust regulation through the lens of philosophy, psychology, and behavioural economists; the role of trust in managing public relations; the importance of trust in building dynamic capabilities; cognitive and emotional aspects of trust; and the biology of trust. Other chapters in this intriguing book explore gender, methods of measuring trust, and how trustworthiness can contribute to success. The book also features a set of interviews on building interpersonal trust within different organisation types. Fascinated by the science of trust already? Continue reading here: https://zendy.io/title/34776 5. How to Think Strategically: Sharpen Your Mind. (e-Book) Want to develop your mental acumen and make strategic impact? This book defines what makes strategy effective, compelling, and smart. Dealing with ambiguity, noticing weakness, determining core organisational challenges, and designing suitable, strategic approaches are all detailed in this self-development e-book. Through numerous real-world examples from other strategic thinkers in action, the book offers valuable lessons that can be replicated in personal and professional contexts. Skills that this book teaches are: internalizing the 20 micro skills of strategic thinking, developing a personal brand, posing questions that spark strategic insights, writing a statement strategy, recognize and mitigating unforeseeable risks, and distinguishing strategic thinking from operational thinking. The author’s years of experience in this domain allow him to provide a unique perspective and to boil down strategic thinking to its core attributes to make it more relatable and comprehensible to readers. Wondering how strategic thinking can change the way you operate? Continue reading here: https://zendy.io/title/35659 Access articles, e-books, magazines and more on Zendy – your gateway to knowledge and discovery! Zendy Plus is available in Algeria, Bahrain, Jordan, Morocco, Saudi Arabia, Tunisia, and the UAE. For everywhere else in the world, there’s always Zendy Open. Sign up here!
Top 5 reads of August 2021
Libraries have come a long way since they were first invented. During the Middle Ages, books were a valuable commodity and were therefore chained to the shelves. Today, books are not only more accessible but also more available. Digital libraries like Zendy have made it possible to browse millions of books, articles, and other manuscripts without having to step outside. The plenitude of available resources can also be overwhelming in itself. For this reason, we keep coming back with a monthly list of top reads from Zendy Plus. This month’s series is packed with research, articles, and e-books about social issues, mental and physical well-being, the latest in orthodontic advancements, herbal medicine, and employee engagement. Here are Zendy's top 5 reads in August: 1. Phones and social media turn consumers into whistle-blowers (Article) This news article from the Canadian Press examines how the corporate sphere is changing with the use of smartphones and social media. Now, consumers are able to record and share content that can quickly spiral out of control and cause corporations a PR nightmare. The article mentions several examples of incidents in which consumers went from being bystanders to calling out companies for bad customer service and other odd behaviour. Companies can no longer sweep embarrassing complaints under the rug in the age of social media. They now need to respond and acknowledge mishaps and shortcomings to regain public trust. Continue reading here: https://zendy.io/title/34102 2. Yoga Journal (Magazine Issue) Perhaps one of the reasons that yoga has become increasingly popular in our modern age is because its benefits are both physical and mental, allowing us to return to ourselves and bask in silence and harmony. This issue of Yoga Journal features many enlightening articles about different yoga poses for relaxation, tips for more effective meditation, and moves for better hip rotation. The issue also features a segment with the inspirational Dr Ingrid Yang who is using yoga to help COVID patients heal. By breathing with her patients in a rhythmic manner, Yang tries to counter the side effects of the predominant prescription for COVID-19 patients – isolation. To learn more about mantras, poses, and meditation, continue reading here: https://zendy.io/title/33850 3. Orthodontic Biomechanics: Treatment of Complex Cases Using Clear Aligner (e-Book) Clear aligners have been around since as early as the 1900s, but they were initially used to correct mild cases and or re-align relapsed cases. This e-book dives into the technicalities and biomechanics of using clear aligners to treat a broader spectrum of cases. The authors discuss the chemical composition and elasticity of plastics needed for these aligners before outlining the objectives, detailing suitable treatment planning, and evaluating progress for different teeth crowding cases classed according to severity. The e-book goes into extensive detail, allowing orthodontists and other industry professionals to harbour a comprehensive understanding of the challenges, benefits, and limitations of this technology. To continue reading about clear aligners, click here: https://zendy.io/title/33660 4. Cardiovascular Diseases (e-Book) Herbal remedies and treatments were historically common and reliable in many cultures. In this first volume of ‘Herbal Medicine: Back to the future’ edited by Nobel Laureate Ferid Murad, you’ll find essays, and articles about how different herbal remedies could treat various cardiovascular complications and ease symptoms. The e-book examines multiple cardioprotective plants, relates medications to their herbal equivalents, as well as review and discredit several cardio-related myths and facts. This volume’s content was carefully selected and consolidated with research from China, India, Iran, Pakistan, Portugal, and the United States. Click here to continue reading: https://zendy.io/title/34106 5. Measuring the Success of Employee Engagement : A Step-by-step Guide for Measuring Impact and Calculating ROI (e-Book) Employee engagement is one of the most significant factors affecting company operations and cost. The growing need for employee engagement systems and programmes is often challenged because of the difficulty of measuring the impact of such initiatives. The first part of the book details the methodology for calculating the return on investments for these initiatives while the second part features multiple case studies in order to showcase the success of this methodology across different sectors and industries. This book is perfect for any human resource or other type of professional aiming to lift employees to achieve their highest potential. Wondering how motivation and engagement can translate into numbers? Continue reading here: https://zendy.io/title/33045 Access articles, e-books, magazines and more on Zendy – your gateway to knowledge and discovery! Zendy Plus is available in Algeria, Bahrain, Jordan, Morocco, Saudi Arabia, Tunisia, and the UAE. For everywhere else in the world, there’s always Zendy Open. Sign up here!