Open AccessThe effect of switching barriers on customer commitment: an application to mobile phone services
Author(s) -
Klara Kövesi,
Philippe Robert-Demontrond
Publication year - 2010
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - mobile phone , business , mobile telephony , computer science , telecommunications , mobile radio