Open AccessValue Co-Creation As A Marketing Practice: Performance And Firm-level Antecedents
Author(s) -
Carole Charbonnel
Publication year - 2022
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - value (mathematics) , business , co creation , marketing , value creation , knowledge management , industrial organization , computer science , machine learning