Open AccessAux frontières de la publicité mensongère : quand les contraintes légales font le lit du greenwashing
Author(s) -
Béatrice Parguel,
Florence Benoît-Moreau,
Fabrice Larceneux
Publication year - 2012
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - French
Resource type - Conference proceedings
Subject(s) - humanities , political science , greenwashing , art , corporate social responsibility , public relations
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