Open AccessReligious Responses to “Selling Happiness”: Consequences for Attitude toward the Ad and the Advertised Brand
Author(s) -
Jamel Khenfer,
Steven Shepherd,
Aaron C. Kay
Publication year - 2015
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - happiness , psychology , advertising , business , social psychology