Open Access“OUR” brands, “THEIR” products: How do consumers react to religious brands offers?
Author(s) -
Nawel Fellah-Dehiri,
Géraldine Michel
Publication year - 2021
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - business , advertising , marketing , computer science