Open AccessBack to Order: How to Preserve Future Brand Purchase Intentions When Things Go Wrong?
Author(s) -
Jamel Khenfer
Publication year - 2015
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - order (exchange) , advertising , business , face (sociological concept) , marketing , carry (investment) , persistence (discontinuity) , internet privacy , computer science , engineering , sociology , finance , social science , geotechnical engineering
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