
Intensified digitization and human Buyer-Seller relationships: a strategic dimension for manufacturers and distributors sales leaders
Author(s) -
Geneviève Winninger Lemarquis,
Maria MercantiGuérin
Publication year - 2022
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - digitization , dimension (graph theory) , business , industrial organization , marketing , commerce , computer science , telecommunications , mathematics , combinatorics