Open AccessThe use of budgeting in high PEU (Perceived Environmental Uncertainty) contexts : the contribution of projective techniques (evidence from the experiences of marketing and sales managers)
Author(s) -
Madeleine Besson,
Hélène Löning,
Carla Mendoza
Publication year - 2006
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - projective test , business , marketing , psychology , knowledge management , computer science , psychoanalysis