Open AccessA B2B ENGAGEMENT EXPLORATION THROUGH THE LENS OF BUYER-SELLER RELATIONSHIP DIGITAL MATURITY
Author(s) -
Geneviève Winninger Lemarquis,
Maria Mercanti Guerin
Publication year - 2022
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - maturity (psychological) , lens (geology) , business , computer science , through the lens metering , capability maturity model , human–computer interaction , psychology , optics , programming language , developmental psychology , physics , software