Open AccessThe compared assessment of two fair trade innovations: what contribution of the Perceived Value in co-branding models?
Author(s) -
Jean-Louis Pernin,
Andréas Eriksson
Publication year - 2016
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - value (mathematics) , business , co creation , computer science , industrial organization , marketing , machine learning