Les labels sont-ils des marques ? Construction d’un cadre conceptuel pour les labels à partir de l’avis d’experts en marketing | Zendy

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Les labels sont-ils des marques ? Construction d’un cadre conceptuel pour les labels à partir de l’avis d’experts en marketing

Author(s) -

Fabienne Chameroy

Publication year - 2014

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - French

Resource type - Conference proceedings

Subject(s) - political science , humanities , philosophy

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