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Réactance psychologique et confiance : le refus de l'engagement et les limites du marketing relationnel
Author(s) -
Denis Darpy,
Isabelle PrimAllaz
Publication year - 2006
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - French
Resource type - Conference proceedings
Subject(s) - humanities , mobile marketing , psychology , political science , art , business , digital marketing , marketing

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