The Advertising Show is Going on Brand Discourses Contemporary Metamorphoses and Hybridizations between Information, Entertainment, and Communication | Zendy

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The Advertising Show is Going on Brand Discourses Contemporary Metamorphoses and Hybridizations between Information, Entertainment, and Communication

Author(s) -

Karine Berthelot-Guiet

Publication year - 2018

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - English

Resource type - Conference proceedings

Subject(s) - entertainment , computer science , advertising , multimedia , business , art , visual arts

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