Open AccessWhat Makes You "Like", "Retweet" or "Comment" a Fundraising Content on Social Media? Exploring the Characteristics of Fundraising Messages on Social Networks
Author(s) -
Benhoumane Ahmed
Publication year - 2020
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - social media , content (measure theory) , user generated content , business , social media optimization , internet privacy , computer science , public relations , world wide web , political science , mathematics , mathematical analysis