Open AccessDOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY
Author(s) -
Suzanne Digital,
Gaëlle Pantin-Sohier,
Romain Sohier,
Alice Sohier
Publication year - 2021
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - personality , business , advertising , psychology , social psychology