DOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY | Zendy

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DOES THE RAP WEAR DIOR? THE IMPACT OF RAP ENDORSERS ON LUXURY BRAND PERSONALITY

Author(s) -

Suzanne Billot,

Gaëlle Pantin-Sohier,

Romain Sohier,

Alice Sohier

Publication year - 2021

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - English

Resource type - Conference proceedings

Subject(s) - personality , business , advertising , psychology , social psychology

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