Tout ce qui est congruent, est-il similaire ? Propositions de définition du concept de congruence en marketing | Zendy

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Tout ce qui est congruent, est-il similaire ? Propositions de définition du concept de congruence en marketing

Author(s) -

Christophe Bèzes

Publication year - 2010

Publication title -

hal (le centre pour la communication scientifique directe)

Language(s) - French

Resource type - Conference proceedings

Subject(s) - congruence (geometry) , psychology , social psychology

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