Open AccessPerceived brand longevity and brand heritage
Author(s) -
Nada Maaninou,
Richard Huaman-Ramirez
Publication year - 2016
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - longevity , brand awareness , brand management , business , brand equity , advertising , computer science , medicine , gerontology