Open AccessThe impact of emotional storytelling on consumers' acceptance and purchasing intention of cheese and hazelnut with Protected Designation of Origin
Author(s) -
Zein Kallas,
Djamel Rahmani,
Yolanda Morcillo,
Delia Colomer,
José Maria Gil Roig
Publication year - 2022
Publication title -
hal (le centre pour la communication scientifique directe)
Language(s) - English
Resource type - Conference proceedings
Subject(s) - purchasing , storytelling , business , advertising , marketing , art , narrative , literature