Open AccessImpact of TV Advertisement on Children Attitude in Karachi
Author(s) -
Shaista Kamal Khan,
Sheheryar Syed
Publication year - 2014
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-16934046
Subject(s) - advertising , television advertising , psychology , business