Open AccessUsefulness of Green Marketing-Literacy and Purchase Decisions
Author(s) -
Shakeel Ul Rehman
Publication year - 2014
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-16922027
Subject(s) - marketing , business , green marketing , literacy , advertising , economics , economic growth