Open AccessThe Comparison of Product and Corporate Branding Strategy: a conceptual framework
Author(s) -
Alireza Alizadeh,
Asghar Moshabaki,
Seyyed Hamid Khodadad Hoseini,
Asadolla Kord Naiej
Publication year - 2014
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-16141424
Subject(s) - corporate branding , business , marketing , stakeholder , product (mathematics) , corporate communication , asset (computer security) , brand management , brand equity , new product development , position (finance) , corporate governance , economics , management , computer science , geometry , mathematics , finance , computer security