Open AccessEmotional Advertisement the Altering Realm of Integrated Marketing Communication
Author(s) -
Athira Keerthi R
Publication year - 2013
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-1530608
Subject(s) - realm , advertising , business , marketing , marketing communication , political science , law