Open AccessPorter’s Generic Competitive Strategies
Author(s) -
Ritika Tanwar
Publication year - 2013
Publication title -
iosr journal of business and management
Language(s) - Uncategorized
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-1511117
Subject(s) - competitive advantage , industrial organization , business , computer science , marketing