Open AccessThe Role of Advertising in Consumer Decision Making
Author(s) -
Dr.D.Ramesh Kumar
Publication year - 2013
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-1443745
Subject(s) - advertising , business , marketing