Open AccessCustomer Retention Strategies by mobile phone Service providers in Zimbabwe: Case of Masvingo City
Author(s) -
MoyoTalak MoyoTalak
Publication year - 2013
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-0947182
Subject(s) - mobile phone , business , marketing , service provider , customer retention , phone , advertising , customer service , service (business) , telecommunications , computer science , service quality , linguistics , philosophy