Open AccessA Study On Consumer Brand Preference Towards Using Dth Service Providers In Coimbatore City
Author(s) -
K.Myilswamy K.Myilswamy
Publication year - 2013
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-0854649
Subject(s) - business , preference , brand preference , advertising , marketing , service (business) , brand awareness , economics , microeconomics