Open AccessA Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms
Author(s) -
Debabrata Das
Publication year - 2012
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-0631218
Subject(s) - business , equity (law) , measure (data warehouse) , conceptual framework , finance , financial system , computer science , philosophy , epistemology , database , political science , law