Open AccessThe role of advertising and promotions in enhancing brand credibility and customers’ using intention
Author(s) -
Zahra Seyed Ghorban
Publication year - 2012
Publication title -
iosr journal of business and management
Language(s) - English
Resource type - Journals
eISSN - 2319-7668
pISSN - 2278-487X
DOI - 10.9790/487x-0134349
Subject(s) - credibility , advertising , business , marketing , source credibility , political science , law