Open AccessBRAND AWARENESS IN MARKETING COMMUNICATION AND THE EFFECTS OF TELEVISION COMMERCIALS WITH HUMOURISTIC CONTENT ON THE BRAND AWARENESS: A PRACTICE IN ATATURK UNIVERSITY
Author(s) -
M. Serdar Erciş,
Arzu Kalafat Çat
Publication year - 2016
Publication title -
kafkas üniversitesi iktisadi ve idari bilimler fakültesi dergisi/kaü-iibf dergisi
Language(s) - English
Resource type - Journals
eISSN - 2149-9136
pISSN - 1309-4289
DOI - 10.9775/kauiibfd.2016.010
Subject(s) - brand awareness , advertising , marketing communication , business , brand management , marketing , brand equity , psychology