Empreendedorismo urbano periférico e os ícones urbanos: a lógica da máquina de crescimento em Natal/RN

This article is the result of a research on the urban space production of Natal with a focus on its urban icons, from the perspective of what here is called peripheral entrepreneurship. Starting from the classical approach of the city as a growth machine, it’s possible to see the direction that the city has taken in recent years, with the construction of iconic buildings in the most ennobled areas of the city, in other words, in the real estate investment axis. With the analysis of the strategic plans, it became clear that the successive public management choices were linked before to the economic rationality and momentary opportunities, instead to the planning process itself