Open AccessGlobal Consumer Culture Positioning: The Use of Global Consumer Culture Positioning Appeals Across Four European Countries
Author(s) -
Barbara Czarnecka,
Serap Keles
Publication year - 2014
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.03.059
Subject(s) - consumer culture , business , marketing , advertising
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom