Open AccessDo National Identity and Religiosity Antecede Customer Based Brand Equity in a Developing Multinational Country?
Author(s) -
Selma KadićMaglajlić,
Maja Arslanagić,
Muris Čičić
Publication year - 2014
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01.111
Subject(s) - religiosity , multinational corporation , business , brand equity , brand identity , equity (law) , marketing , psychology , political science , social psychology , finance , law