Open AccessRelationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania
Author(s) -
Andreea Iacob,
John Kuada,
Lartey G. Lawson
Publication year - 2014
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01.085
Subject(s) - consumer ethnocentrism , ethnocentrism , ideology , communism , perception , business , marketing , advertising , psychology , social psychology , political science , politics , law , neuroscience
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom