Open AccessRelationships between Brand Perception, Ideology and Consumer Ethnocentrism in Post-Communist Romania
Author(s) -
Andrea Ioana Iacob,
John Kuada,
Lartey Godwin Lawson
Publication year - 2014
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01.085
Subject(s) - consumer ethnocentrism , ethnocentrism , ideology , communism , perception , business , marketing , advertising , psychology , social psychology , political science , politics , law , neuroscience