Open AccessClimbing the Brand Ladder: From Fashion Accessory to Distinctive Country-of-Origin Brand
Author(s) -
Đurđana Ozretić Došen
Publication year - 2014
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01.074
Subject(s) - business , climbing , advertising , brand management , marketing , geography , archaeology
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