Open AccessDeveloping Brand Awareness via Social Networks as a New Sprout of Global Firms' Strategy on the Russian Market
Author(s) -
Andrei Panibratov
Publication year - 2014
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01.037
Subject(s) - business , marketing , brand strategy , brand awareness , brand management , advertising
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