International Branding: A Framework for Classification and Analysis
Author(s) -
Carl-Arthur Solberg
Publication year - 2014
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01.005
Subject(s) - corporate branding , business , marketing , brand equity
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