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Retailer Brand Image Building: Evidence from Two European Retailers
Author(s) -
Boryana V. Dimitrova,
Bert Rosenbloom
Publication year - 2014
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01-2.124
Subject(s) - business , brand image , advertising , marketing

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