Open AccessRetailer Brand Image Building: Evidence from Two European Retailers
Author(s) -
Boryana Dimitrova,
Bert Rosenbloom
Publication year - 2014
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01-2.124
Subject(s) - business , brand image , advertising , marketing