Open AccessClimbing the Brand Ladder: From Fashion Accessory to Distinctive Country-of-Origin Brand
Author(s) -
Đurđana Ozretić Došen
Publication year - 2014
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01-2.074
Subject(s) - business , advertising , climbing , brand management , marketing , geography , archaeology