Open Access"Made In Italy" Brands in the U.S. and China: Does Country of Origin Matter?
Author(s) -
Donata Vianelli,
Giovanna Pegan
Publication year - 2014
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01-2.057
Subject(s) - china , country of origin , business , marketing , geography , archaeology