Open AccessWhen Does It Pay off to Link a Brand Name to a Country?
Author(s) -
Erick B. Nes,
Geir Gripsrud
Publication year - 2014
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01-2.022
Subject(s) - link (geometry) , business , brand names , marketing , mathematics , combinatorics