Open AccessInternational Branding: A Framework for Classification and Analysis
Author(s) -
Carl-Arthur Solberg
Publication year - 2014
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0023.01-2.005
Subject(s) - business