Open AccessThe ICT Effects and the Switching Costs on the Relational Variables: An Application in Retail Trade of Greece and Spain
Author(s) -
K. Faidon Sylvestros,
Irene Gil Saura,
Beatriz Moliner Velázquez
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.04.061
Subject(s) - information and communications technology , business , retail trade , industrial organization , marketing , commerce , computer science , world wide web