Open AccessPricing Responsibility Matters - On the Impact of Pricing Practices on Corporate Performance
Author(s) -
Oliver Roll,
Jeannine Budelmann,
Lars Hendrik Achterberg
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.04.005
Subject(s) - business , corporate social responsibility , industrial organization , public relations , political science