Open AccessWhat is True (Brand) Love? The Love Concept in Branding Theory and Research
Author(s) -
Ezgi MerdinUygur
Publication year - 2013
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.03.051
Subject(s) - brand experience , corporate branding , psychology , marketing , business , brand management , advertising , social psychology , new product development , product management
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