Open AccessWhat is True (Brand) Love? The Love Concept in Branding Theory and Research
Author(s) -
Ezgi Merdin
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.03.051
Subject(s) - brand experience , corporate branding , psychology , marketing , business , brand management , advertising , social psychology , new product development , product management