Open AccessA Few More Ounces? Preference for Regular-Size Models to Advertising
Author(s) -
P.E. Ketelaar,
A.G.J. Willems,
Evelyne Linssen,
Doeschka J. Anschütz
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.03.038
Subject(s) - preference , advertising , business , psychology , economics , microeconomics