Open AccessA Few More Ounces? Preference for Regular-Size Models to Advertising
Author(s) -
P.E. Ketelaar,
Anneke G. J. Willems,
Liesbeth Liesbeth Linssen,
Doeschka J. Anschütz
Publication year - 2013
Publication title -
journal of euromarketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.03.038
Subject(s) - preference , advertising , business , psychology , economics , microeconomics
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