Open AccessIndustrial Marketing: Can Strategic Marketing be Applied to Subcontracting?
Author(s) -
Francois Blanch,
Philippe Chassagne
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.03.026
Subject(s) - business , marketing , strategic marketing , marketing management , marketing strategy , marketing mix , marketing research