Open AccessAnalytical Approach to Neuromarketing as a Business Strategy
Author(s) -
José́ G. Vargas-Hernández,
Asela A. Burgos-Campero
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.01.064
Subject(s) - neuromarketing , business , marketing , psychology