Open AccessFactors that Affect Online Purchasing Behavior: An Analysis with Technology Acceptance Model, Trust and Subjective Norms
Author(s) -
Ramazan Aksoy,
Ümit Nusret Başaran
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.01-2.048
Subject(s) - affect (linguistics) , purchasing , psychology , technology acceptance model , social psychology , business , structural equation modeling , marketing , theory of planned behavior , computer science , economics , management , usability , control (management) , communication , human–computer interaction , machine learning