Open AccessThe Before and After: Audience Perceptions of Brand Dimensions of Cultural Products
Author(s) -
Rosemary Palegato,
Rune Bjerke,
Nicholas Ind
Publication year - 2013
Publication title -
journal of euromarketing/journal of euro-marketing
Language(s) - English
Resource type - Journals
eISSN - 1528-6967
pISSN - 1049-6483
DOI - 10.9768/0022.01-2.024
Subject(s) - perception , advertising , business , psychology , marketing , neuroscience